Attribution Model Calculator
Compare first-touch, last-touch, linear, and position-based attribution to evaluate channel contribution.
Attribution Inputs
Model Comparison (Conversions)
| Model | First Touch | Middle | Last Touch |
|---|---|---|---|
| First Click | 1200.0 | 0.0 | 0.0 |
| Last Click | 0.0 | 0.0 | 1200.0 |
| Linear | 400.0 | 400.0 | 400.0 |
| Position (40/20/40) | 480.0 | 240.0 | 480.0 |
| Custom Weighted | 420.0 | 360.0 | 420.0 |