Free online cac by channel calc calculator. Enter spend and customers to get cac. Formula: cac = spend ÷ customers.
Spend — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.
Spend is required
Customers — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.101.
Customers is required
CAC per channel.
Formula
cac = spend ÷ customers