What is CPC?
Cost Per Click (CPC) is the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. It's calculated by dividing the total cost of your clicks by the total number of clicks.
Formula
CPC = Total Cost / Total Clicks
Quality Score
Affects your actual CPC
Competition
Higher competition = higher CPC
Industry Average CPCs
$4.50Finance
High
$5.00Technology
High
$6.00Legal
High
$3.50Health
Medium
$3.00Business
Medium
$2.00Travel
Medium
$1.00Ecommerce
Low
$1.50General
Low
Tips to Lower Your CPC
Improve Quality Score
Better ad relevance = lower CPC
Use Negative Keywords
Filter irrelevant traffic
Optimize Ad Copy
Higher CTR reduces CPC
Target Long-Tail Keywords
Less competition = lower costs