What is Engagement Rate?
Engagement Rate measures the level of interaction your content receives from your audience. It's calculated as a percentage of your followers who engage with your content.
Engagement Rate = ((Likes + Comments + Shares) / Followers) × 100Benchmarks by Platform
1-3% avg
3-6% good
0.5-1% avg
1-3% good
Twitter/X
0.5-1% avg
1-2% good
1-2% avg
2-5% good
Tips to Improve Engagement
Post Consistently
Regular posting keeps your audience engaged
Use Visuals
Images and videos get more engagement
Ask Questions
Encourage comments with CTAs
Respond Quickly
Reply to comments to build community