Form Inputs
Friction Output
Friction Score
100/100
Target Completion Rate
70.1%
Potential Uplift
+16.1 pp
Understanding Form Friction
Form friction refers to any barrier that prevents users from completing a form. Every extra field, confusing label, or complicated step can cause drop-offs.
Number of Fields
More fields = higher drop-off
Required Fields
Only ask what's essential
Input Type
Use appropriate field types
Reducing Form Friction
Minimize Fields
Only ask for essential information
Smart Defaults
Pre-fill known values
Progress Indicators
Show steps for long forms
Inline Validation
Show errors as user types
Auto-complete
Help users fill faster
Social Login
Reduce form filling friction