Funnel Inputs
Landing -> Product View
Product View -> Signup
Signup -> Trial
Trial -> Paid
Scenario Simulator
Current Paid Users
570
Current Revenue
$102,600
Scenario Paid Users
627
Scenario Revenue
$112,860
Projected Lift
+57 paid | +$10,260
Funnel Volume Chart
Sensitivity: 10% Stage Improvement
What is a Conversion Funnel?
A conversion funnel represents the journey a customer takes from first awareness to final purchase. Understanding your funnel helps identify where you're losing potential customers.
Awareness
First touch
Interest
Research phase
Decision
Compare options
Action
Purchase
Funnel Stage Optimization
Top of Funnel (TOFU)
Brand awareness, content marketing
KPI: Impressions, Traffic
Middle of Funnel (MOFU)
Lead nurturing, email marketing
KPI: Leads, MQLs
Bottom of Funnel (BOFU)
Conversion, retargeting
KPI: Sales, Revenue
Tips for Funnel Optimization
Identify Leaks
Find where customers drop off
A/B Test
Test landing page variations
Improve CTA
Clearer call-to-actions
Reduce Friction
Simplify the purchase process