Estimate a suggested sponsored-post fee from a benchmark rate per 1,000 followers, adjusted by engagement, with CPM comparison.
Followers — Value for followers. Provide accurate numbers for a reliable Suggested Post Fee. Example: 50000.
Engagement Rate (%) — Rate as a percentage (%). Determines how quickly interest or growth accrues; even 0.5% changes matter over time. Example: 3 %.
Creator Segment — Value for creator segment. Provide accurate numbers for a reliable Suggested Post Fee. Example: micro.
Prior Post Rate (optional) ($) — Rate as a percentage ($). Determines how quickly interest or growth accrues; even 0.5% changes matter over time. Example: 0 $.
Suggested Post Fee
$750.00 $
Suggested Post Fee — Monetary amount $. Represents cash flow, cost, or value; compare across scenarios.
Implied CPM
$15.00 $
Implied CPM — Monetary amount $. Represents cash flow, cost, or value; compare across scenarios.
Benchmark per 1k Followers
$15.00 $
Benchmark per 1k Followers — Monetary amount $. Represents cash flow, cost, or value; compare across scenarios.
Engagement Multiplier
1.00
Engagement Multiplier — Calculated outcome. Derived from your inputs via the displayed formula; use to plan.
Change vs Prior Rate
—
Change vs Prior Rate — Percentage %. Above 0 increases with input; compare to benchmarks or goals.
What this means
Benchmarks start around $10 per 1,000 followers for nano creators ($15 micro, $30 mid-tier, $45 macro, $60 mega). The engagement multiplier compares the creator's engagement rate against a 3% baseline and clamps between 0.5 and 2, so an engaged audience lifts the rate while a low one discounts it. The implied CPM (s...
This tool builds a starting-point sponsored-post fee from a transparent benchmark per 1,000 followers for your creator segment, then scales it by follower count and an engagement multiplier. Treat every creative deal as a negotiation around that baseline.
Formula
Suggested fee = (benchmark per 1k followers) × (followers ÷ 1,000) × engagement multiplier
Worked examples
FAQ
Is followers-per-thousand a fair way to price posts?
It is a common industry benchmark normalized by reach. The engagement adjustment here nudges the comparison toward audience quality, which is where the real value often sits.
Why clamp the engagement multiplier between 0.5 and 2?
Extremely low or high engagement numbers would otherwise produce unrealistic fees. The clamp keeps the estimate within a defensible band while still rewarding engaged audiences.