UTM Builder
Validation and Output
Quality Score
100
Pass: 5 | Warn: 0 | Fail: 0
Base URL validity
Valid absolute URL.
Required parameters
utm_source, utm_medium, utm_campaign present.
Naming convention
Use lowercase + separators (- _ .) for cleaner analytics dimensions.
Campaign length
Campaign name length: 18.
Content variant tracking
utm_content provided for creative-level analysis.
UTM Health Chart
What are UTM Parameters?
UTM parameters are tags you add to URLs to track where your traffic is coming from in analytics tools like Google Analytics.
utm_sourceWhere traffic originates
Ex: google, newsletter
utm_mediumMarketing medium
Ex: cpc, email, social
utm_campaignCampaign name
Ex: summer_sale
utm_termPaid keywords
Ex: running+shoes
utm_contentAd variation
Ex: logo_link, text_ad
Best Practices
Use Consistent Naming
Establish naming conventions
Lowercase Values
URLs are case-sensitive
No Spaces
Use underscores or hyphens
Track All Campaigns
Even organic social posts