Customer Acquisition Cost Calculator — Calculate and get instant results.
Total Cost — Cost per unit. Includes direct expenses; verify with invoices for accuracy. Example: 0.1.
Total Cost is required
New Customers — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.101.
New Customers is required
Calculate customer acquisition cost
Formula
cac = totalCost ÷ newCustomers