Cost Per Acquisition Calculator — Calculate and get instant results.
Total Cost — Cost per unit. Includes direct expenses; verify with invoices for accuracy. Example: 0.1.
Total Cost is required
Conversions — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.101.
Conversions is required
Calculate cost per acquisition
Formula
cpa = totalCost ÷ conversions