Optimization Inputs
Suggested Allocation
Search
$16,379
Expected revenue: $62,241
Social
$11,207
Expected revenue: $29,138
$22,414
Expected revenue: $116,552
Budget Allocation Strategies
Effective budget allocation requires understanding your channel mix and returns on investment.
Equal Split
Divide budget evenly across channels
Weighted by ROI
More budget to higher performing channels
Test & Scale
Small tests, then scale winners
Full-Funnel
Allocate across awareness to conversion
Key Considerations
Diminishing Returns
Each channel has a saturation point
Seasonality
Adjust for seasonal demand
Attribution
Consider multi-touch attribution
Testing Budget
Always keep budget for experiments