Campaign Inputs
Performance Summary
Projected Opens
6,000
Projected Clicks
1,200
Projected Conversions
78.0
Projected Revenue
$6,630
Optimization Scenario
+12% opens and +15% clicks: +$995
Email Funnel Chart
Email Marketing Metrics
Understanding email funnel metrics helps you identify where to optimize for better ROI.
Open Rate
Benchmark: 20-25%
Tip: Subject line optimization
Click Rate
Benchmark: 2-5%
Tip: Compelling CTAs
Conversion Rate
Benchmark: 0.5-2%
Tip: Landing page match
Revenue/Email
Benchmark: $0.02-0.10
Tip: Product offers
Improving Email Performance
Segment Your List
Targeted messaging
A/B Test Subject Lines
Optimize opens
Personalize Content
Dynamic elements
Optimize Send Time
When your audience engages