Calculate average cost per click from ad spend and clicks, or budget toward a target CPC.
Ad Spend (USD) — Value for ad spend in USD. Provide accurate numbers for a reliable Average Cost Per Click. Example: 1000 USD.
Clicks — Value for clicks. Provide accurate numbers for a reliable Average Cost Per Click. Example: 500.
Average Cost Per Click
$2.00
Average Cost Per Click — Monetary amount USD. Represents cash flow, cost, or value; compare across scenarios.
Cost per click (CPC) is the average you pay each time someone clicks your ad. It is spend divided by clicks.
Formula
CPC = ad spend ÷ clicks
Worked examples
FAQ
Is a lower CPC always better?
Not necessarily — the cheapest click is worthless if it does not convert. Pair CPC with conversion rate and order value.
How is CPC different from CPM?
CPC bills per click; CPM bills per thousand impressions. They suit different campaign goals.