Computes marketing cost per acquired lead.
Total spend — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.
Total spend is required
leads — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.101.
leads is required
Computes marketing cost per acquired lead.
Formula
costPerLead = totalSpend ÷ leads