New — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.

New is required

Exp — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.

Exp is required

Con — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.

Con is required

Churn — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.

Churn is required