Customer Lifetime Value Calculator 2 — Calculate and get instant results.
Avg Purchase — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.
Avg Purchase is required
Frequency — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.
Frequency is required
Lifespan — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.
Lifespan is required
Customer Lifetime Value 2
Formula
clv = avgPurchase × frequency × lifespan