Customer Lifetime Value Calc — Calculate and get instant results.
Avg — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.
Avg is required
Freq — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.
Freq is required
Lifespan — Business metric. Affects cost, margin, or break-even; validate against recent data. Example: 0.1.
Lifespan is required
Customer lifetime value.
Formula
ltv = avg × freq × lifespan